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Two stores with identical sales can be R1.44 million a year apart in profit. Here is where that money goes - and how to get it back. By Growth & Profit Advisory (GPA) Sales are the number everyone watches. They lead the daily report, they are celebrated on store visits, and they are what the franchisor ranks you on. But sales do not pay the bond. Profit does. With food, wages, electricity and rentals rising, the gap between the two has never mattered more. 1. Same sales. R1.4